New from ZestNet

Community Memorial Health System’s website was showing a few signs of age. That happens to websites after 6 or so years. CMHS asked ZestNet for a redesign, but it was important to stay within a budget. With over 1000 pages on their site, it was a daunting task.  ZestNet had designed the original site and knew that this day would come. However, the original site was built with extensive use of style sheets and templates, making the transition a fairly painless journey.  Community Memorial Health System wanted a site that was easy to navigate and user friendly. Being the largest private healthcare system in Ventura County, there is always a lot going on. The ability to highlight important news and events quickly was essential.

CMHS is an expansive healthcare system comprised of two hospitals and eleven family-pracitce health centers. It touches the lives of thousands of individuals throughout Ventura County. Providing a resource for the community to easily find information about healthcare, physicians and treatment options falls perfectly within their misson: “To heal, comfort and promote health for the communities we serve.”

There may be only a handful of times in a person’s life when an extraordinary community event happens that will positively affect their lives, and the lives of their family, friends and neighbors for decades to come.

For our local Ventura community, that event was forever etched in time on September 14 when Community Memorial Health System gathered with nearly 500 attendees to celebrate a milestone – the groundbreaking ceremony for the new Community Memorial Hospital in Ventura.

Whether you’re just establishing roots in the community or you’re a lifelong resident, CMH somehow touches all of our lives. Perhaps local writer Woody Woodburn put it best: “It’s hard to imagine anyone who lives here who has more than one degree of separation from CMH.” In this issue of Caring, local writer Woody shares his thoughts abut this momentous occasion. His personal narrative on what the hospital means to him is reflective of the Ventura community as a whole.

ZestNet has designed identity for Citydog! Club. Citydog! Club is not your typical doggie day care and boarding facility. It is a place where dogs love to play and stay!

Citydog! Club’s founding partners represents over 100 years experience in the five-star, luxury brand, hospitality industry. They’ve gone to the dogs to create a top-of-category brand delivering a modern dog experience composed of play, affection, and socialization – all in a safe, friendly, and sparkling clean environment. This irresistible approach is perfect for dogs of all shapes and sizes who play nicely and want to hang with the gang at value prices. Citydog! Club will be a state-of-the-art Club with a dazzling array of features and amenities in a sleek, modern, fresh environment staffed by trained and professional Team Members making it a safe, healthy, and happy experience where fun is unleashed!

ZestNet was asked to design an identity that would reflect the Citydog! Club experience. The design brief was brief: fresh and clean; add bit of whimsy; modern; clean lines; fun. Oh – and the colors had to be green and orange. Citydog! Club will open its first location in West Los Angeles in early 2012.

ZestNet designed a series of three direct mail postcards for Community Memorial Hospital’s Maternal Child Health Department. CMH is Ventura County’s leading birth facility.  The direct mail campaign focused on the unique benefits of the Maternal Child Health department that has made them a leader including their Kangaroo Care program, New Parent Resource Center and their Level IIIb Neonatal Intensive Care Unit.

Sunland Inc., based in Portales, New Mexico, engaged ZestNet to design new packaging for Kirkland’s private label peanut butters. Sunland was formed in 1988 by a group of dedicated peanut farmers in Eastern New Mexico. Its mission has not changed since inception: to grow and market the naturally sweet and dense Valencia peanut unique to the area. ZestNet worked closely with Sunland and the packaging design team at Costco to develop a design that harkens back to the taste of old fashioned peanut butter.

ZestNet was asked to design a logo and marketing materials for Melody’s Vital Living in Prescott.  They provide care for the Prescott senior community. Services include Home Maintenance, Nutritional Consulting, Mental Fitness/Brain Games, Physical fitness Consulting, Shopping and Transportation to name a few. ZestNet’s challenge was to create a fresh and uplifting design that separated Melody’s Vital Living in Prescott from competing services and emphasized the personal service that they pride themselves in. One element of the package is the thank you cards that allow each care giver to leave a personalized message after each service.

Mainsteet Architects and Planners called upon ZestNet to redesign their website. Mainstreet Architects and Planners were established in 1982 and has grown to become a highly respected firm in Ventura County with a reputation for superior architectural design and excellence.

ZestNet worked with designers at Mainstreet to develop a site that not only showcased their outstanding work, but also portrayed their commitment to responsible design rooted in an authentic expression of place. The resulting website is truly a collaborative work of two companies with a passion for design.

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