Authentic, Integrated, Measurable Marketing Solutions

4 WAYS TO INCREASE OPENS AND CLICK-THROUGHS

by ZestNet on October 29, 2012, no comments

Despite the shiny new marketing channels that have popped up over the years, email marketing remains a constant in consumer preference. According to a recent ExactTarget study, email remains the favored permission-based communications channel by consumers.  At 77%, email marketing is dramatically preferable over all others, with the next closest channel favored by only 9%. […]

MOBILE EMAIL

by ZestNet on October 19, 2012, no comments

  With the adoption of smartphones growing every day, marketers are becoming aware of the need to optimize email for the mobile device. In the first half of this year, more than 1 out of every four emails (26%) was opened on a mobile phone, and 1 out of 10 was opened on a tablet […]

ZestNet designs latest edition of Caring for Community Memorial Health System

by ZestNet on October 2, 2012, no comments

In this issue of Caring, we take a look at the Community Memorial Health System and its impact on the community in the past, present and future. From the Bova Family, Ventura County’s only quintuplets, delivered over a decade ago at CMH, to Jurgen Gramckow, Ojai resident and co-founder of Southland Sod Farms who was […]

PART 2: BEING SOCIAL – 5 TIPS TO BOOST SOCIAL ENGAGEMENT

by ZestNet on October 2, 2012, no comments

As many companies that use social media for marketing discover, simply “being there” isn’t enough. We know that it’s essential to actively contribute to the conversation in order to increase audience participation, but then what?  Here are 5 other tips to help you stimulate engagement: Delegate social media to the same person or group – […]