“Image is everything.”
“You never get a second chance to make a first impression.”
“Perception is reality.”
You’ve heard the familiar sayings, but how often does your website come to mind when you hear them? In an age where virtually any product, service, or business is merely a click away, how does your website stand apart from the competition?
Chances are, if you’ve researched any product or service online, you’ve stumbled across a less-than-professional website. While most don’t necessarily need to be awe-inspiring, they do need to instill a certain level of confidence. Opinions formed after seeing your site for the first time, whether right or wrong, have a significant impact on growing and maintaining a customer base.
EFFECTIVE DESIGN NOT ONLY BUILDS A SOLID
FIRST IMPRESSION, BUT ALSO NARRATES A STORY.
What could take thousands of words to relay, skillful design can paint a picture, elicit emotion, and deliver a message, efficiently, and without all the clutter. It is more than simply “prettying up” a website – it is purposeful, and it can be a key advantage in attracting customers.
Since websites are increasingly the first point of contact people have with a new business, positive first impression is crucial. Earlier this year, Missouri University of Science and Technology released results from their research on eye-tracking. When viewing a website for the first time, it takes users less than two-tenths of a second to form a first impression.
With less than a second to win over potential clients, it’s more important than ever to recognize that effective design should never be an afterthought. Does your website need a facelift? Your company’s image is being shaped every day, whether you’re investing in it or not. Don’t let a mediocre or outdated appearance define you, and be mindful of the fact that design can help put you a step ahead of everyone else.