If you haven’t explored Pinterest yet, you should. Not because it’s the “next big thing,” but because it’s a new twist on social networks, that sets itself apart from all the status updates and gaming apps. So, what exactly is Pinterest?
Pinterest is a visual social network, or as they like to call it, a virtual pinboard, that allows you to “pin” images you find interesting, beautiful, thought-provoking, etc. You can categorize, organize, and share your pinboards. You can follow other “pinners” or just certain boards, comment on images, and re-pin images you find from someone else’s collection.
At first glance, Pinterest resembles a white wall tiled with random, yet attention-grabbing images that range from vintage fashion finds, to home construction projects for the do-it-yourselfer. Take a peek under the hood though, and you’ll find that every image pinned links back to the original location (i.e. Vogue’s Facebook page, or HGTV’s website). Even if the image has been re-pinned multiple times, it still retains the original source link, leading the user back to where the image first originated. So, what does this mean for marketers?
If your company sells attractive or interesting products, then this is kind of a no-brainer. Take some high quality photos, and post your images with a link back to your site. If your business happens to be more service-oriented, or perhaps your offerings are not quite “picturesque” then you may have to get a little creative.
A travel agency might pin images of top destinations, or example vacation activities. A food item retailer might post images of mouth-watering entrees or desserts made with their products. An interior decorating service might pin images of unique lamps or handmade rugs. What each of these companies bank on is brand awareness and increased traffic to their sites. What’s more, a recent study shows that 1 out of 4 users have made a purchase after first finding it on Pinterest.
Famed as the fastest growing social media site to ever grace the web, Pinterest may help you increase sales, or it may just inspire your creativity – either way, it’s worth checking out.