ZestNet has designed identity for Citydog! Club. Citydog! Club is not your typical doggie day care and boarding facility. It is a place where dogs love to play and stay!
Citydog! Club’s founding partners represents over 100 years experience in the five-star, luxury brand, hospitality industry. They’ve gone to the dogs to create a top-of-category brand delivering a modern dog experience composed of play, affection, and socialization – all in a safe, friendly, and sparkling clean environment. This irresistible approach is perfect for dogs of all shapes and sizes who play nicely and want to hang with the gang at value prices. Citydog! Club will be a state-of-the-art Club with a dazzling array of features and amenities in a sleek, modern, fresh environment staffed by trained and professional Team Members making it a safe, healthy, and happy experience where fun is unleashed!
ZestNet was asked to design an identity that would reflect the Citydog! Club experience. The design brief was brief: fresh and clean; add bit of whimsy; modern; clean lines; fun. Oh – and the colors had to be green and orange. Citydog! Club will open its first location in West Los Angeles in early 2012.